With a background in journalism and copywriting, I help brands and organizations tell impactful stories and connect with audiences — typically in the areas of health, global health and development, and sustainability/climate. Here is some of my copywriting and content work:
CLINTON FOUNDATION: For the Clinton Foundation and Clinton Global Initiative, I wrote marketing copy to communicate important brand stories for awareness, advocacy, and fundraising. This work included writing web copy, emails, social media copy, scripts, event collateral, infographics, reports, newsletters, and other materials.
Speechwriting: I also wrote speeches and talking points for President Bill Clinton, Chelsea Clinton and other notable figures.
ENERGIA—INTERNATIONAL NETWORK ON GENDER AND SUSTAINABLE ENERGY: For Energia, I’ve written impact reports, short-form copy, web copy, and blog posts (below) to help the organization promote the importance of equal access to energy for all, with a focus on gender, innovation, and women’s economic empowerment.
TED CONFERENCES: For TED Conferences, I wrote weekly social media copy across LinkedIn, Twitter, Facebook, and Instagram.
DAILY HARVEST: For Daily Harvest, I wrote about food sustainability, focusing on topics at the intersection of people and planet.
MONTEFIORE HEALTH: For Montefiore Health System, I wrote web copy to help the hospital system take their medical residency and fellowship tours online during the early days of the COVID-19 pandemic, and also to communicate important messaging to patients about pandemic-related health risks.
COLUMBIA BUSINESS SCHOOL: For Columbia Business School I wrote research briefs to highlight important faculty research related to climate and health.
Research Brief: Can Predictive Analytics Guide Smarter Staffing Decisions in the ER?
Research Brief: Participating in a Climate Prediction Market Increases Concern About Global Warming
SOLV HEALTH: For Solv Health, I wrote blog content directed toward urgent care healthcare providers and urgent care operators.
Urgent Care Patient Journey: A Roadmap to Improved Patient Throughput
Claim Submission Optimization: Faster Payments, Fewer Errors
Frontline Solutions: Navigating Patient Stress in Urgent Care
DARKNESS TO LIGHT: For Darkness to Light, a non-profit committed to preventing child sexual abuse, I wrote and edited web copy, email campaigns, social media ads, and educational and advocacy materials.